Penn Captiva
Penn Captiva
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Gm Strengthening Sales in India
General Motors is still deciding on the date to launch its mid-sized sedan Captiva and Chevrolet Epica in India. The automaker is hoping to launch these sports utility vehicles within the next three months.
The Chevy Epica will have a price between Rs 15 lakh and Rs 18 lakh and will compete with Hyundai Sonata and Honda Accord. The Captiva on the other hand will have a price of Rs 18 lakh, a little lower than the Honda CRV with price of Rs 20 lakh.
According to Rajeev Chaba, President and Managing Director of General Motors India, “Discussions are on to launch these two models, which will improve our product range. We now offer cars priced between Rs 3 lakh and Rs 10 lakh. Our parent company will decide in the next three months. The launch is likely to be in the next calendar year as our hands are full trying to meet our current targets with new launches.”
General Motors India which has recently launched the Chevrolet Spark is setting a sales target of 70,000 units for this year against the 35,000 units that it was able to accomplish last year, which by the way is also way higher than the 25,000 units sold by the company two years ago. General Motors the producer of quality GMC tonneau cover will focus on the Chevy range for now however it did not rule out the possibility of introducing new brands to India such as Saab, Vauxhall, Pontiac, and Cadillac.
The automaker also hopes to sell more than lakh cars especially with its Pune plant soon to start operations. Chaba who was also present at the launching of the Chevy Spark is so happy with the outcome according to him the car has already attracted over 15,000 inquiries in the north and west India.
Chaba also added, “We are yet to decide as to how to go about the modalities of the launch whether on a completely built imported unit or completely knock-down units." Aside from Chevy Spark, Captiva, and Chevy Epica the company will also launch the Optra diesel version in the next ten days which will bear a price tag of Rs 9 lakh to Rs 10 lakh and will become the second model in the diesel sedan segment after Skoda Octavia.
Chaba further stated that the diesel platform, which currently contributes around 30 to 35 percent of the total sales, is expected to increase sales by up to 50 percent in the next two to three years. GM India will also try to introduce CNG model for Aveo. The Aveo UVA together with the recently launched Chevy Spark is expected to generate over 70 percent of the company’s sales in the years to come. With the increasing sales volumes, GM is in talks to work out a model for its branded pre-owned car business.
About the Author
Iver Penn is a Mass Communications graduate who hails from Wyoming. She is at present an associate editor of a publishing company in Colorado.